Reaply or MARA: replies are only the start.
MARA (MARA Solutions GmbH, Germany) is reputation software for hotels, known for its AI review replies. Reaply is a customer-intelligence platform for several location-based sectors, where replies are one module. Here are the public facts.
Reaply and MARA, side by side
What each company publishes, including what each plan contains.
Criterion
Reaply
MARA
Sectors
Businesses with physical locations: retail and luxury, hotels, restaurants, real estate agencies, healthcare, multi-location networks
Hotels, from single properties to hotel groups
Plans
Solo (self-serve), Custom (guided setup and expert support), Enterprise (quote); prices published per location on reaply.ai; automatic replies in your voice included
Lite, Core and Intelligence, priced per property and excluding VAT on its pricing page; a monthly quota of AI replies per plan, then a fee per extra reply
Automatic publishing
Automatic replies in your brand voice are included in the plans; published within your rules, with topics you mark as sensitive routed to your team
Rules can publish eligible reviews automatically (for example 4–5★ Google reviews without text) once a direct integration is active; human approval for the rest
Review sources
Reviews from Google, Tripadvisor, Booking.com, Trustpilot, Yelp, Facebook, Deliveroo, Uber Eats and other platforms, plus Reaply’s own QR-code and post-visit surveys; CRM and PMS connected with you
Google, Booking.com, Expedia, TripAdvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld, OpenTable; others via a Chrome extension
Competitor tracking
Each location compared with nearby competitors on Google and with your other locations, by region
Up to 5 competitors per property: response rate, MARA score, review count
Integrations
API and MCP connector for your AI assistants (ChatGPT, Claude…); CRM and PMS connected with you
PMS integrations (Mews, Apaleo, Protel, Oracle OPERA Cloud and others); API and MCP depending on the plan
Trial and contract
Online self-serve ordering, up to 200 locations; monthly plans cancellable at any time (effective at the end of the paid month)
2-week free trial (40 AI replies, no card); plan change at any time; minimum term not found on the public pages
Sources for MARA: its public pages, read on 7 November 2026. Reaply: reaply.ai and its subscription terms. Report an error: contact@reaply.ai. mara-solutions.com/pricing
Why teams choose Reaply.
Every review platform, AI analysis, competitor benchmarks, actions and on-brand replies in one platform, with published prices and online ordering.
Beyond hotels
Reaply covers several location-based sectors, including retail, restaurants, real estate agencies and healthcare. MARA is built for hotels.
Replies are one module
Reaply connects reviews and surveys to analysis, comparison across your locations and actions assigned to your teams, with replies as one part of that work.
Published cancellation terms
Reaply’s monthly plans can be cancelled at any time, effective at the end of the paid month. No minimum term was found on MARA’s public pages.
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